For reasons that we’re pleased to acknowledge, the modelling industry has undergone tremendous change in recent years, and thankfully casting directors are usually looking for real women to front their real campaigns (a well-documented example is the recent campaign of the Dove Girls, who are all healthy attractive, real women with curves, all working as professional models).

Thanks to companies such as Simplybe.com and Bravissimo who have assisted the move in plus size models, you will now find that a lot of familiar high street clothing brands will alternatively show a plus size section online.

We are keen to encourage men and women of all sizes to gain confidence in front of the camera and in day to day life to embrace their bodies and help move away from size 0 models.